Insurance Sales Lead Sites: a Helpful Guide
July 25th, 2009Agents used to pass a good portion of their work day cold calling people who, many times, did not wish to be called. These days, lead generation websites can efficiently provide quality, qualified insurance sales leads that are actively looking to buy an insurance policy. These web sites provide an quick and simple way of acquiring new clients.
Leadgen companies function by matching together consumers interested in insurance with insurance underwriters who are interested in selling them a policy. The websites gather personal information from each consumer using a website form, store the data and then sell the sales prospect to one or more insurance brokers.
With a number of insurance sales lead sites each offering slightly different leads, insurance brokers can’t always figure out which one is right for them. You should look for a lead company that can regularly supply quality prospects with prices that can generate a positive ROI, a clear billing system and return rules, a system to filter your prospects and that the prospects are delivered in real time.
Lead Cost is important. A seemingly afforadable insurance sales lead may not provide excellent customers but a high cost insurance lead might be too costly to make a profit
A large number of lead generation sites will either expect you to either put down a small initial deposit or will charge you at the month’s end, but you should be wary of insurance lead websites that try to have you put a significant amount of money up front.
Bogus insurance leads are unavoidable. Select a lead company with a great refund policy and you shouldn’t have problems.
Lead filters help eliminate poor quality leads. A sales lead company should have filtering abilities including geographic and lead specific filters. Mostly, you will have to pay extra to create filters, as you will get better quality customers, but the extra fee is usually worth the additional cost.
When buying leads, you shouldn’t keep all your eggs in one basket. You should try several leadgen websites. A few will be best for auto insurance sales leads while others may send better home insurance leads. If you generate sales leads from a number of lead sources, it will give you an edge against other agents and will keep the volume of your sales leads in check.
