Joint Venture Advice – Business Acumen Exerpt Originally by Kevin Lam
December 14th, 2009One of the quickest ways of building your client base is to search out mutually-beneficial collaborations. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have giant’responsive’ mailing lists and make them an offer they cannot refuse.
Many people have tried using this strategy but have failed totally. I should tell you why.
The difficulty with most folk is that they are only concentrated on what they can get out of the deal. You can never get it if that is what your focus is on.
When you’re attempting to form partnerships, target the other party and ask yourself,’What do they need? What am I able to offer them that’d be of value to them?’
Sure, you can just offer the other person a slice of the profits if they agree to endorse your product/service to their list, but that’s what everyone does! And these days, that isn’t alluring enough. How is your offer unique?
Apply the USP – the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they can’t refuse!
When I send out an offer for a collusion JV I simply tell them I want to market their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with an enormous opt in list ). I assure them that a completely unique page will be made and payments will be made straight to the partner.
Think about it!
You’ll be giving the partner additional exposure, higher profits and security of their business. In doing so, you will also be in a position to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folks will know to come to you for discounts on products and services they need!
With this concept in mind , go out there and seek for some enterprises who’ve already got a gigantic list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
